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Creative agency SAHAR developed naming and corporate identity for the first Ukrainian conference operator working in the field of marketing - the company IDEAS FIRST.

The operator of professional conferences IDEAS FIRST is a part of the publishing house "Standard" and carries out work in such areas as the organization of business forums, workshops, seminars and training in marketing and communications.

 

One of the most famous annual projects IDEAS FIRST - Ukrainian Forum Marketing Directors, which annually brings together about 300 professionals in this field WWW.MARKETINGFORUM.COM.UA. Today it is the most vivid and authoritative event in Ukraine focused on marketing directors. In addition the company holds an annual international forum "Loyal customer: where it has the button?" (250 participants) and the Ukrainian Retail Forum (200 participants). In the list of monthly project operator - software marketing workshop Marketius (40-60 participants; this name was also developed by agency SAHAR) as well as business training.

 

Alexander Rodionov: «IDEAS FIRST - is primarily ideological inspirer, which tracks global trends and cutting-edge ideas in marketing and doing everything to ensure that they have come to Ukraine. Hence the name IDEAS FIRST says the overriding of new ideas and technologies. There are no truths from the textbooks - only the most recent information first hand. Today wins first one who gains access to new knowledge.

 

Irina Cabbage, program director of Ideas First: «Ideas First - first idea! This name accurately reflects our mission - creating opportunities for exchange of ideas and experiences, to explore new areas and consumer trends, as well as knowledge of Ukrainian specialists with bright western practice. We were pleased to work with a team of Sahar, because they not only immediately caught our essence, developing our name, but also embodied a truly brilliant corporate style ".

 

Sahar creative team:

Creative Director: Alexander Rodionov

Copywriter: Andrew Latansky

Designer: Konstantin Sen

Project Managers: Victoria Klochkova