News

The company Groupe SEB (brands Tefal, Moulinex, Rowenta, Krups) extended the PR-service contract with the agency Pillar | Hill & Knowlton. This is the third contract for the complex PR-service of four brands of the group who entered the company.

 

Elena Dianova, PR-manager of the company Groupe SEB - East (Ukraine, Russia, Belarus, Kazakhstan): "The first PR-steps of our company in the Ukrainian market, we have made together with a team of Pillar | Hill & Knowlton.The agency acted in the role of strategic PR-consultant, as well as an external PR-services company. The competence of Pillar | Hill & Knowlton was a part of the operating work of the press office projects to build relationships in the medical community, negotiating with partners on behalf of companies and other tasks. We like the creative approach the agency to solve the tasks, which is important for PR-promote our brands. In general we are satisfied with the results which despite the critical times and forced to reduce budgets for the PR-activities, remain at high level. That is why decided to continue our cooperation in 2010.

 

Svetlana Paveletskaya, executive director of the PR-agency Pillar | Hill & Knowlton: We appreciate the loyalty and trust company Groupe SEB to our agency. Without false modesty we can say that it is an honor to work with such global brands as Tefal, Moulinex, Rowenta and Krups.For our team it is not only a big responsibility, but also the possibility of continuous improvement through the implementation of projects in the Ukrainian market is really a European level. Always a pleasure to work with companies that produce quality products and are open to communicate with their target audiences. Groupe SEB brand communications with the CA is always based on an open-dialogue, which qualitatively distinguishes them from competitors in the market. We are confident that the future holds many interesting projects which will contribute not only to strengthen the market position of brands, but will make a substantial contribution to the quality development of Ukrainian PR-market.

 

Collaboration Groupe SEB and Pillar | Hill & Knowlton began in 2007 when the agency won a tender for an integrated PR-services group of four brands - Tefal, Moulinex, Rowenta, Krups.Within two years of intensive work the company succeeded in winning the loyalty of targeted media, initiate and strengthen relationships in the medical community, the project Tasty & Good, a number of projects for cross-promotion with partner companies and the leading Ukrainian media