News
21|01|2010
During the Christmas holidays velcom continues to amaze subscribers offering a bargain of phones and holiday rate plans. The creative ideas for the two campaigns of the Belarusian mobile operator were developed in Sahar.
Campaign “Toys”
The first offer of velcom is the opportunity to purchase the phone at the most favorable conditions: at a price 29 000 rubles, without additional payment or obligation.
“To deliver a simple message - "New Year comes and brings gifts" - we decided to follow the spirit of the holiday and do all another gift. We thought up and shot a beautiful fairy-tale movie bringing that same Christmas mood. According to the results of the campaign, people liked the fairy tale)) "- says the agency creative team.
Campaign “Salute of minutes”
In the second New Year's campaign it's offered a special New Year Tariff "Salute of minutes”.
Its essence - 1000 minutes for calls to any numbers, because the holiday does not divide people on the networks - it is one for all.
Nadezhda Barmashina, copywriter of Sahar: “The city is a living organism. It is capricious and eccentric, like a real actor. And for its nice look in the frame, you want the city to believe you…In a gift to its people - a fresh look at Minsk, the city as the main character, sparkling and dynamic”.
