News

Identity Group announces appointment of new CEO. Henceforth, the company Identity Group is headed by Mykola Chumak, who held a position of an art-director in the company.

 

Irina Deineko will continue working on a position of a Chief Operating Officer.

 

Change of the head of the company made in order to implement its new strategy, the main vector of which – diversification (services not only financial retail: telecom operators - the least affected by the crisis business, different types of retail - IT, Fashion, as well as a network of fast food. It’s expected also the development of new markets for Ukrainian products.

 

Mykola Chumak,  CEO of Identity Group: “In 2010-2012 Identity Group will be developing new markets - this is one of the priorities. We are a unique company, not only in Ukraine but also in the CIS and Eastern Europe. Every year Identity thinks more strategically, not only offering design for retail outlets, as well as developing the logistics, typology, merchandising and marketing ideas. Due to this in 2009 in our asset we had projects that started from scratch with an idea. We started working with the formats of freight outlets, and not with the development of individual components of design, and it is very important. On the market there are many manufacturers of advertising, furniture, a lot of designers, consultants in marketing and branding, development strategies. But there were no companies that develop all together for retailers!

The second direction of development for 2010-2012 is development of innovative products for retailers, together with our foreign partners. We call it Digital Merchandising. This is something - something for future, and we are the first in Ukraine”.