News

New campaign of Belarusian mobile operator velcom tells of a simple installment for subscribers. The creative concept was developed by Sahar.

velcom is the only cellular operator in Belarus, which offers to buy phones in installments.

 

Now the operator extends the possibilities to clients: installment is made simply and quickly, without guarantors, without interest.

 The objective of campaign is to tell about the new subscribers of velcom and to make understanding that buying any modern phones in installments is profitable. And a system of obtaining installment is as simple, as the system of coffee machine in the office center.

Within the campaign there were developed TV, radio, outdoor advertising and POS-materials.