Research

 

 

 - Group discussions (focus-group discussions, mini groups; creative, nominal, conflict groups, prolonged discussions, working sessions with the client);

 - Interviews (depth, semi-structured, paired, expert);

 

 - Ethnography (included and not included observations, covering visits to points of consumption, purchase or service your customers, family conversations);

 - Photos and video - ethnography;

 

 - Experiments

 - Mystery Shopper,

 - Case Study

 - Content analysis of media